I’ve noticed something unusual in the ebook price alerts going out from Luzme. The old ‘cheap’ ebook price point used to be £0.99, and before that, it was £0.20. But now, it seems to be £1.99. The Martian, The First Fifteen Lives of Harry August, The Devil in the Marshalsea, and more. All dropped to £1.99 whereas before I’d have expected £0.99. Interesting…
How much should you pay for an ebook? $9.99? $0.99? $0? And how much should you price your ebooks? I’m going to tell you what people have actually paid for their ebooks, based on some hard data from Luzme. You can set the price of your book to be anything you want; what really matters is what someone will pay for it! This article originally appeared on TechCrunch. Last year, Luzme captured a large amount of ebook price data and reader pricing preferences.
I don’t understand Waterstones ebook pricing strategy, I really don’t. They’ve just put up the prices on quite a few bestsellers to £15.85. Does Waterstones really think anyone is going to pay them nearly £16 for the ebook version of Lee Child’s “The Affair”, when you can get the hardback from Waterstones itself for £9.49, or the same ebook for £8.49 from Apple, Google or Kobo; or the Kindle version for £6.
All 5 of the top 5 books on the current “USA Today” bestseller list are available with 100% rebate from Fictionwise (that is, you spend the money with them, and they give it back to you in full as credit to spend on other books). Do people think of this as “free”? or just very good value?