Is £1.99 the new cheap ebook price?

I’ve noticed something unusual in the ebook price alerts going out from Luzme.

The old ‘cheap’ ebook price point used to be £0.99, and before that, it was £0.20.

But now, it seems to be £1.99.

The Martian, The First Fifteen Lives of Harry August, The Devil in the Marshalsea, and more. All dropped to £1.99 whereas before I’d have expected £0.99.

Interesting…