Is £1.99 the new cheap ebook price?

I’ve noticed something unusual in the ebook price alerts going out from Luzme. The old ‘cheap’ ebook price point used to be £0.99, and before that, it was £0.20. But now, it seems to be £1.99. The Martian, The First Fifteen Lives of Harry August, The Devil in the Marshalsea, and more. All dropped to £1.99 whereas before I’d have expected £0.99....

10 Things You May Not Know About Ebook Prices

How much should you pay for an ebook? $9.99? $0.99? $0? And how much should you price your ebooks? I’m going to tell you what people have actually paid for their ebooks, based on some hard data from Luzme. You can set the price of your book to be anything you want; what really matters is what someone will pay for it! This article originally appeared on TechCrunch. Last year, Luzme captured a large amount of ebook price data and reader pricing preferences. I am analysing this data and will share any interesting results. I do not claim that this is representative of the whole ebook industry, but I hope that some real data might contribute something useful to the debate. So here is my analysis of the actual prices that people have paid at Amazon in 2013, when they bought via Luzme. USA For the US data, I have normalised it against the “standard price” of $10. Here is the way the various prices worked in terms of units sold. The most popular price points are at the low-end, with a local peak around the $10 mark, and then tailing off as the price increases. This does not surprise me. But what I did not expect, is how much people will actually pay for an ebook (well over the $10 price! How much do you think the most expensive one went for? I will tell you later…) Now look at the revenue over the same price points. See how the $9-10 range shows a spike of revenue? I suggest this validates the industry viewpoint that there is a...

What’s the price of an ebook? £15 at Waterstones!!

I don’t understand Waterstones ebook pricing strategy, I really don’t. They’ve just put up the prices on quite a few bestsellers to £15.85. Does Waterstones really think anyone is going to pay them nearly £16 for the ebook version of Lee Child’s “The Affair”, when you can get the hardback from Waterstones itself for £9.49, or the same ebook for £8.49 from Apple, Google or Kobo; or the Kindle version for £6.79? It’s the same story but even worse with Gary Neville’s autobiography, Red – £15.86 from Waterstones, against £4.99 from Amazon, Apple, Google and Kobo. What extra quality can they possibly be adding to justify charging 3 times as much? Ebook prices change very frequently so these examples may all have changed by the time you read this, but the current prices can be found at : http://luzme.com/author/Lee+Child/book/The+Affair...