Is £1.99 the new cheap ebook price?

I’ve noticed something unusual in the ebook price alerts going out from Luzme. The old ‘cheap’ ebook price point used to be £0.99, and before that, it was £0.20. But now, it seems to be £1.99. The Martian, The First Fifteen Lives of Harry August, The Devil in the Marshalsea, and more. All dropped to £1.99 whereas before I’d have expected £0.99....

10 Things You May Not Know About Ebook Prices

How much should you pay for an ebook? $9.99? $0.99? $0? And how much should you price your ebooks? I’m going to tell you what people have actually paid for their ebooks, based on some hard data from Luzme. You can set the price of your book to be anything you want; what really matters is what someone will pay for it! This article originally appeared on TechCrunch. Last year, Luzme captured a large amount of ebook price data and reader pricing preferences. I am analysing this data and will share any interesting results. I do not claim that this is representative of the whole ebook industry, but I hope that some real data might contribute something useful to the debate. So here is my analysis of the actual prices that people have paid at Amazon in 2013, when they bought via Luzme. USA For the US data, I have normalised it against the “standard price” of $10. Here is the way the various prices worked in terms of units sold. The most popular price points are at the low-end, with a local peak around the $10 mark, and then tailing off as the price increases. This does not surprise me. But what I did not expect, is how much people will actually pay for an ebook (well over the $10 price! How much do you think the most expensive one went for? I will tell you later…) Now look at the revenue over the same price points. See how the $9-10 range shows a spike of revenue? I suggest this validates the industry viewpoint that there is a...

Looking at the Bookseller Top 50 with an ebook eye

Last week, I looked at the UK Kindle Top 50 chart, and saw some evidence that unless you’re willing to cut your price to just about free, then you’re unlikely at present to get your ebook into the UK Kindle Top 50. So if the Kindle chart is little more than a vanity metric, what can we learn from the more mainstream bestseller charts in the UK? I decided to look at the Bookseller Top 50. Out of these, I’ve chosen to ignore the Annuals since these are mostly unavailable in ebook format. So the 50 becomes 39. There seems to me to be very little correlation between this chart and the Kindle one. For example, the Bookseller No. 1 is the “Diary of a Wimpy Kind: The Third Wheel”. This doesn’t even make it into the Kindle Top 100, languishing instead at #1150 (although the hardback is #2 in Amazon’s standard book chart). Similar story for Nigel Slater’s “Kitchen Diaries II”: #39 in the Bookseller Top 50, #2283 in Kindle Store, but the hardback’s #6 at Amazon. I wonder how Amazon calculate their Kindle chart; is it just units shifted which affects the rank? or does price get taken into account in some way. It seems that today’s publishers need completely different strategies for targetting the top of the physical and ebook bestseller lists. Now, let’s look at availability and price. Could you buy all these Bookseller bestsellers for your ereader, if you wanted to? Amazon have a reasonable coverage, with 33 out of the 39 books available. At the other end of the spectrum is Sony, who...

Must you price-slash to get into the Kindle UK Top 10?

Here’s a graph of yesterday’s Top 30 Kindle bestsellers in the UK. A spread of prices as you’d expect, mostly below £5, with just one with a £9.99 price (the new Ian Rankin book, “Standing in Another Man’s Grave” by Ian Rankin). Then I wondered, “that’s what the prices are now but I wonder what they were previously”. Here’s the same books, but instead using the lowest price they’ve had over the previous week. And you can see that all of the Top 10 have been offered with a price below £1 over the last week. Which makes me wonder, is it possible to get a book priced with a sensible price into the Top 10 without this fierce price...