10 Things You May Not Know About Ebook Prices

How much should you pay for an ebook? $9.99? $0.99? $0? And how much should you price your ebooks? I’m going to tell you what people have actually paid for their ebooks, based on some hard data from Luzme. You can set the price of your book to be anything you want; what really matters is what someone will pay for it! This article originally appeared on TechCrunch. Last year, Luzme captured a large amount of ebook price data and reader pricing preferences. I am analysing this data and will share any interesting results. I do not claim that this is representative of the whole ebook industry, but I hope that some real data might contribute something useful to the debate. So here is my analysis of the actual prices that people have paid at Amazon in 2013, when they bought via Luzme. USA For the US data, I have normalised it against the “standard price” of $10. Here is the way the various prices worked in terms of units sold. The most popular price points are at the low-end, with a local peak around the $10 mark, and then tailing off as the price increases. This does not surprise me. But what I did not expect, is how much people will actually pay for an ebook (well over the $10 price! How much do you think the most expensive one went for? I will tell you later…) Now look at the revenue over the same price points. See how the $9-10 range shows a spike of revenue? I suggest this validates the industry viewpoint that there is a...

New Country: Spain

I’ve added a new country, Spain. If you’re interesting following the stores in Spain, then please go to your settings and activate the stores there.

v5.1: Redesign and new country, Germany

I’ve recently uploaded a new release (v5.1.0) New Design V5 brings a new design; and I hope you like it. Please take a minute to check your settings; you have total control over which stores you follow, so if you’re getting alerts for stores or countries you don’t expect, then please just go to your settings and switch them off. New Country (Germany) One of the main behind-the-scenes benefits of this new design is that it’s going to be much easier to add new countries and stores, so please let me know what you’d like to see. v.5.1 adds the first of the new countries, Germany. Change to Author Alerts There’s also been a change to the way I’m handling author alerts; previously I was sending out a weekly email which repeated all the future releases from your authors. I got some feedback that this repetition was annoying, rather than useful, so I’ve changed it. Now you’ll get just the one email for each book release when we first notice it; (and perhaps another on its week of release, I haven’t decided about that yet) Keep the suggestions and feedback coming; it’s really helpful!...

Luzme on front page of cnet.com!

Last week, I was absolutely delighted to find that an article about Luzme was on the front page of cnet.com! Link to the article on cnet.com As you can imagine, the traffic level leapt up way above normal. I’m sorry if you’ve been adversely affected by the slowdown this caused; I’ve added extra resources to cope with the higher load....

It’s going to be harder to sell ebooks in Europe in 2015

I’m working on a project to enable a UK-based author do direct worldwide ebook sales of their own works. Selling ebooks in Europe is an important part of that worldwide market. And, given that this is a UK-based project, we need to comply with the relevant VAT rules. If the customer is in the EU, we add the VAT. If they’re not, we don’t. If we add the VAT, it’s the UK rate of 20% and we pay it to the UK HMRC. Relatively straightforward and easy to implement. So obviously, we can’t have that! So the EU is introducing a change to the VAT rules on 1st Jan 2015 so that the VAT will need be based on the place of the buyer, not the seller. So. add 20% if in the UK, add 3% if in Luxembourg, etc… And at the end of the VAT quarter, do we pay those amounts separately to each countries’ equivalent of our HMRC? Or pay it just to the UK HMRC? Who knows? Apparently, full guidance on this hasn’t been issued yet. Which makes it rather hard to implement… What madness is this! Wasn’t the point of the EU to make it easier to do business with each other? not more complicated? In which case, why have they decided to make it so much easier for a non-EU company to sell into the EU market; than for someone to do it from...