Must you price-slash to get into the Kindle UK Top 10?

Here’s a graph of yesterday’s Top 30 Kindle bestsellers in the UK.

A spread of prices as you’d expect, mostly below £5, with just one with a £9.99 price (the new Ian Rankin book, “Standing in Another Man’s Grave” by Ian Rankin).

Then I wondered, “that’s what the prices are now but I wonder what they were previously”.

Here’s the same books, but instead using the lowest price they’ve had over the previous week.

And you can see that all of the Top 10 have been offered with a price below £1 over the last week.

Which makes me wonder, is it possible to get a book priced with a sensible price into the Top 10 without this fierce price slashing?